Welcome to My CCCbeU Rebranding Project! Working from September-December 2024, I focused on highlighting and enhancing the vibrant diversity within the Canterbury Christ Church University community. Rooted in the mission of the university’s Equity and Inclusion program, CCCbeU was designed to welcome all backgrounds and identities, fostering an environment for respectful and courageous conversations that celebrate individuality and empower everyone to thrive.

This campaign addressed a critical challenge: increasing awareness, interest, and engagement with the Equity and Inclusion resources available at CCCU. My main objective was to raise visibility, spark curiosity, and inspire meaningful participation in these programs.

For this project, I created dynamic and inclusive designs to tell the story of CCCbeU. I integrated the existing branding with new materials, including a user-friendly website design, social media strategies, posters, banners, and a comprehensive style guide. Each element reflected the diverse perspectives and experiences that define CCCU.

My approach focused on embracing the diversity of CCCU’s audience, which includes prospective students, current students, staff, alumni, and beyond. I worked to ensure that all races, genders, sexualities, cultures, and abilities felt represented and celebrated. By using an authentic, compassionate tone, I aimed to create messaging and designs that resonated with both the head and heart, fostering a sense of belonging for everyone.

This project was an opportunity to celebrate the rich diversity within CCCU and create materials that inspire connection and inclusivity. Through my work on CCCbeU, I hoped to make a meaningful contribution to the Equity and Inclusion program and its mission.