Logo assignment

Car Mockup- Violet Alligator

After finding this design brief for the imaginary company, Violet Alligator, I sketched out several different logo ideas until I found one that I liked. Using a photo of that sketch, I traced it in Adobe Illustrator using the Pen Tool, and designed and created an appropriate logo for Violet Alligator and their brief. As they wanted a pictorial mark with the color purple, I utilized a purple alligator with heart eyes. As this company’s target audience is women, as a romantic movie streaming service, I wanted to include a playful, witty, and youthful approach with my design.